CLEANLAB

With a team of four, we hit the streets of Amsterdam, armed with a washing machine, a pile of laundry, and a striking visual hook; to introduce the city to a smarter way of doing laundry.

_Your CleanLab

_Amsterdam Wash Less Campaign

_Client: Your CleanLab

_Producer: Martijn Mook

_CD: Bram Rekers

_Photography & Retouch: Hugo Onink
_Model: Raphael Korse

The “Wash Less” campaign for CleanLab takes a bold guerrilla marketing approach to a universal problem.

With a team of four, we hit the streets of Amsterdam, armed with a washing machine, a pile of laundry, and a striking visual hook; to introduce the city to a smarter way of doing laundry.

In a single day, we captured a series of scroll-stopping visuals that move from problem to solution, proving that impactful campaigns don’t need big budgets, just strong ideas.